Digital Marketing Specialist

Date: 9 Feb 2024

Location: Support Services (Parramatta), AU

Company: YMCA NSW

  • Be the subject matter expert for digital marketing for an iconic organisation! 
  • Thrive with flexible work-from-home arrangements (Hybrid)
  • Welcoming, inclusive, and innovative environment


Are you looking for the next step in your marketing career with a well-known brand? Are you passionate about SEO, SEM, and digital marketing and want to deliver impactful work while making a difference in the lives of young people and communities?
A fantastic opportunity has become available for an enthusiastic marketing professional to join the friendly and dynamic marketing communications team at the Y NSW ? part of the oldest and one of the largest youth organisations in the world, the YMCA.
With a bold new strategy to take us forward, this is an exciting time to join the Y NSW as we focus on enhancing our service offerings, growing our influence, developing our digital capability, and more. If you want to work for an organisation where diversity is embraced, innovation is encouraged, and you can make a difference – we would love to hear from you!


About the role

We seek a skilled Digital Marketing Specialist to join the Y NSW’s Marketing and Communications team. As a Digital Marketing Specialist, you will optimise our Y NSW online presence and ensure maximum visibility and search engine rankings. In this role as our in-house SEO, SEM, and digital specialist, you’ll be an essential member of our team, seeking out innovations, heading up advanced campaign strategies, and sharing your passion for digital marketing with our team and our internal clients across the Y NSW’s Community Recreation, Children’s Services, Outdoor Education and Campaign, Youth and Community Services and Brand portfolios.

Reporting to the General Manager of Brand, Marketing, and Communications, the role provides the opportunity for strategic and hands-on creative work with a fantastic team and in collaboration with our creative agencies.



Key areas of responsibility include:


  • Conduct thorough keyword research
  • Conduct website audits, analyse and optimise website performance
  • Implement on-page and off-page SEO strategies to enhance organic search results
  • Manage the Y NSW websites 
  • Prepare regular performance reports
  • Stay proactive in identifying opportunities for continuous improvement
  • Assisting with developing and delivering digital campaigns including Google and social to achieve objectives.
  • Accountability and budget management for all campaigns in the digital marketing portfolio
  • Provide support and advice for our Operational teams with local digital marketing – Google My Business listing and website updates


About you

Our ideal candidate will have completed a bachelor’s degree in marketing, Communications, or any related field, experience in an agency or an in-house marketing role, a good understanding of SEO principles, and experience with digital campaigns on social media. Proficiency in Google Ads and social media tools and technologies is preferred. Excellent communication skills, a creative mindset, and a passion for digital marketing are essential.





  • Tertiary qualification in marketing or a related discipline
  • Proven experience in digital marketing and SEO 
  • Knowledge of website analytics tools (e.g., Google Analytics, SEMrush)
  • Ability to stay ahead in the ever-evolving SEO landscape
  • Detail-oriented with excellent analytical skills and a solutions-focused mindset
  • Confident team player who is eager to develop their skills
  • Strong written and verbal communication skills
  • Experience with email distribution systems or willingness to learn
  • Professional with integrity and values.



Support Services

Our Support Services Team is the glue that holds the Y NSW business lines together. Whether you have expertise in administration, marketing, IT, compliance, communications, HR or finance, in the Support Services Team, your contribution will truly make a difference to the lives of young people and their communities. As part of the Support Services Team, you’ll be working with a group of inclusive, passionate, and encouraging individuals with access to continuous development and growth opportunities. Here at the Y NSW, we embrace diversity, encourage innovation and sharing of ideas so you can truly own your role and take your career anywhere. If you want to use your corporate skills to make a difference to the lives of young people and their communities within a supportive and values-driven organisation, join the Y family and find your forever role.



Who What Y?


The Y NSW is a profit-for-purpose organisation focused on healthy living, social impact and empowering young people. We operate 24 recreation centres, 53 out-of-school-hours care services, and two camping locations which employ 1,500 staff across NSW –  and fund our diverse range of enriching community programs.


We believe in building a diverse, inclusive workforce that reflects the communities we serve. We encourage people of all genders, ages, religions, disability, sexual orientation, family and caring responsibilities and cultures, including people of Aboriginal and Torres Strait Islander heritage, to apply.


Commitment to Safeguarding

At the Y, we are committed to empowering all Children and Young People to feel safe and be safe, at the Y, in their families and in their communities. As such, we embed Safeguarding into everything that we do to make sure Children and Young People are kept at the front of our minds in all our programs and services. We also ensure that all our candidates are appropriately screened to make sure that the right people are in the right roles to keep our children and young people safe. 

To learn more about our Commitment to Safeguarding Statement and our screening processes, click here.